Three leading trade fairs — Ambiente, Christmasworld and Creativeworld — will once again unite to form a powerful global marketplace for industry, trade, and contract business. From 6 and 9 to 10 February, innovations from 4,636 exhibitors, 88 percent of them international, will occupy the entire Frankfurt exhibition grounds across 28 hall levels. More than 170 nations and regions are expected to participate.

A key new feature this year is the Compass Talks, a meeting platform for small and medium-sized enterprises (SMEs) held ahead of the trade fairs. The forum provides fact-based insights into the global consumer goods sector, supported by a new industry index developed with the Institute for Retail Research (IFH Cologne).

The fairs highlight modern lifestyles, seasonal decoration, and creative DIY products — all designed to enrich everyday living and stimulate consumer demand.

“The global consumer goods industry is transforming faster than ever,” says Detlef Braun, member of the Executive Board of Messe Frankfurt. “Bold SMEs that drive innovation — from artificial intelligence to new business models — together with strong networks, are now essential. Frankfurt remains the central meeting place for industry and trade.”

High participation from international brands, including many new and returning exhibitors — especially in Interior Design at Ambiente — signals continued confidence despite challenging global conditions. According to Braun, personal encounters remain vital in building resilient business relationships.

New growth formats under Ambiente Projects, including HoReCa, Hospitality Interiors, Contract Business, and Concept Decoration, further expand business opportunities.

Compass talks and the new industry index

Although there are early signs of stabilization, the global consumer goods sector still faces pressure from geopolitical tensions, tariffs, regulation and rising costs. Together, the three fairs represent a market volume of around €190 billion within the European Union, with SMEs forming the backbone of the industry.

The Compass Talks aim to provide guidance during this period of uncertainty. As a joint opening platform for the three fairs, the sessions present clear analysis, diverse perspectives, and practical insights on growth, resilience, and evolving business models.

“The industry is under pressure, yet many companies remain cautiously optimistic,” explains Dr. Kai Hudetz, managing director of IFH Cologne. “Success will depend on how consistently firms develop their business models and strengthen value chains — supported by stable political frameworks and greater entrepreneurial freedom.”

Transformation, technology and sustainability

Speakers at the Compass Talks emphasized artificial intelligence, sustainability, and customer-focused retail as key drivers of change.

“Artificial intelligence is a game changer,” says Sharon Gai, AI and innovation expert. “It enables companies of all sizes to automate processes, improve efficiency and make data-driven decisions that create real competitive advantage.”

Sustainability also presents measurable economic value.

“It leads to more resilient supply chains, lower production costs, and stronger competitiveness,” notes Finn-Maximilian Hillen, managing director and co-founder of Recozy Sustainable Manufacturing. The theme is visible across the fairs through the Ethical Style showcase.

For retailers, maintaining close connection with customers remains essential.

“Businesses must support customers throughout the entire decision-making journey — both online and offline. Physical presence continues to build trust,” says Christina Mayr, vice president for Business Development at Westwing.

Building resilient global networks

The three trade fairs are part of the Conzoom Circle, a worldwide network for the consumer goods market. With more than 30 events globally and digital platforms such as Conzoom Solutions, the network creates year-round opportunities for partnerships, insights and growth.

“Our trade fairs stand for dialogue, open and stable trade, and confidence in challenging times,” Braun concludes. “Especially during change, the strongest business relationships begin with personal encounters.”