Coca-Cola Philippines employees gathered at La Mesa Dam on 17 December 2025, for a treeplanting activity with the Million Trees Foundation, reinforcing the company’s commitment to sustainability through handson volunteerism. The effort highlighted how corporate participation and community action can help protect one of Metro Manila’s most critical water sources.

At the Million Trees Nursery and Eco Learning Center within the La Mesa Watershed in Quezon City, Coca-Cola Philippines employees came together to plant native seedlings. The initiative is part of the Annual Million Trees Challenge (AMTC), a long-term watershed rehabilitation program launched by the Metropolitan Waterworks and Sewerage System (MWSS) and now overseen by the Million Trees Foundation Inc. (MTFI), aiming to plant 10 million more trees by 2030.

La Mesa Dam is Metro Manila’s primary watershed and one of the remaining major forest reserves in the region. Its protection is essential to ensuring a clean, stable water supply for the capital. Reforestation efforts Coca-Cola Philippines Drives Water Stewardship With Reforestation activity at La Mesa Watershed that prioritize growing trees — not just planting them — help conserve soil, boost groundwater recharge, and strengthen longterm ecological resilience.

“The strength of the Million Trees Initiative comes from collective effort. When partners like Coca-Cola Philippines show up on the ground, it accelerates our work to restore critical watersheds like La Mesa,” said Melandrew T. Velasco, Million Trees Foundation Inc., president and executive director. “Each seedling planted today is part of a bigger commitment to protect the ecosystems that support millions of Filipinos.”