“For many, the path to starting a family has not been simple,” said Margaret Wang, chief executive officer of GenPrime. “Our hope is to make support easier to reach, so individuals and couples can begin their journey close to home.”

With its clinic in Parqal, Manila, GenPrime gives Filipino patients access to fertility care locally, while connecting them to the trusted practices used across its network in Singapore, Bangkok, Kuala Lumpur and Los Angeles.

Dr. Anthony Marc Ancheta, GenPrime Manila’s medical director, has spent nearly two decades caring for individuals and couples navigating fertility. Patients know him for his calm, steady presence — someone who explains complex steps in a way that feels clear, grounded and reassuring.

With him is Dr. Marinella Abat, a reproductive endocrinology expert with over 20 years of experience and a former president of the Philippine Society of Reproductive Medicine. Patients often describe her first and foremost as deeply thoughtful and attentive. She brings both leadership and heart to the Manila clinic.

Fertility is a personal experience

 At the heart of this work is Rhea Labs, which develops tools that give clinicians a deeper and more holistic view of a patient’s fertility picture. One of its key technologies comes from Embryonics, where artificial intelligence (AI) is used to support embryo assessment and help guide diagnostic decisions. Led by AI specialist David Silver, the team focuses on technology that enhances clarity for clinicians without overwhelming patients.

Innovation also takes shape in the spaces GenPrime creates. Even with clinics across Asia and the U.S., each location is designed with sensitivity to its local community. In Manila, this unfolds in a serene, hospitality-inspired environment shaped by designer JJ Acuña. Consultation rooms, the operating theater, andrology lab, embryology lab, recovery room, and cryostorage sit together under one roof — allowing care to move smoothly without stressful transitions. Soft lighting, warm textures and a minimalist layout create a space that feels calm, personal and quietly reassuring — a meaningful contrast to what many imagine when they think of fertility care.

GenPrime draws on decades of expertise from Genea Fertility in Australia, whose methods influence workflows and key technologies used across the network. Select tools include the Geri time-lapse incubator, which keeps embryos in a stable, continuously monitored environment; and the Grow by Genea app, which gives patients a rare window into embryo development — bringing transparency to a stage that is often hidden from view.

 “People are living differently now — building careers across borders, starting families on new timelines and navigating complex pressures,” Wang said. “Our platform is built for this reality. By combining innovation, empathy and flexibility, we hope to help patients pursue their family-building goals with confidence, wherever life takes them.”