Oscar-winning actor Matthew McConaughey has trademarked his image and voice to protect himself against non-consensual artificial intelligence (AI)-generated content.

The U.S. Patent and Trademark Office has approved eight of the actor’s trademark applications in recent weeks, including his famous line, “All right, all right, all right,” which was recorded as an audio clip, The Wall Street Journal reported.

“My team and I want to know that when my voice or likeness is ever used, it’s because I approved and signed off on it,” the Interstellar actor said.

“We want to create a clear perimeter around ownership, with consent and attribution as the norm in an AI world,” he added.

Alongside Michael Caine, the actor has partnered with ElevenLabs to create an AI-generated Spanish version of his voice for his Lyrics of Livin’ newsletter. McConaughey is also an investor in the AI audio company, which is valued at about $6.6 billion.

The use of AI-generated images of celebrities has become a major issue on social media platforms, including on X (formerly Twitter), where AI tools have sparked controversy over the creation of explicit content, including images involving minors.

Source: The Guardian