Sergio Pérez steps into a new era — on track and in style

Elite motorsport and modern style collide as Sergio Pérez takes on a new global ambassador role, strengthening the bond between high-performance racing, culture and self-expression.

As one of the most respected drivers in F1, Pérez commands a devoted international following that stretches far beyond the paddock. Known for his precision on the track and confidence off it, he embodies a new kind of sporting icon — one whose influence extends into fashion, lifestyle and contemporary culture. This milestone partnership celebrates that duality, spotlighting refined menswear, race-inspired fanwear, precision-crafted watches and appearances across global campaigns and immersive live experiences.

The collaboration builds on a long tradition of working with world-class athletes who shape culture as much as competition. Pérez’s journey — defined by discipline, resilience and relentless ambition — mirrors a shared belief in authenticity and performance without compromise. His personal style reflects an effortless sophistication that resonates with fans seeking timeless looks with a modern edge.

Announced ahead of the 2026 racing season, the partnership arrives at a pivotal moment as Pérez prepares for his return to the grid. His intense focus, forward momentum, and unwavering determination signal a new chapter — one fueled by optimism, confidence, and the drive to push boundaries both on and off the track.

As motorsport continues its rapid rise in global popularity, Pérez’s connection with younger, style-conscious audiences brings fresh energy and relevance. Bridging generations and cultures, this collaboration reinforces the powerful intersection of sport, style and modern identity — proving that true impact is created where performance meets personality.