In Bacolod, life has always moved to a rhythm of joy. From the warmth of its people to the color of its festivals, every moment in the City of Smiles carries an optimism that feels both deeply rooted and forward-looking. Now, that same spirit is finding a new home in Saludad, PHINMA Properties’ first masterplanned township in the region — a place where Bacolod’s culture, creativity and progress come together.

Co-created with Bacolod-based JEPP Real Estate Co. and masterplanned by Royal Pineda+, Saludad is a township that captures the essence of Negrense living: open, connected and vibrant. It celebrates the city’s natural landscapes — its mountains, sunsets and seas — by weaving them into the rhythm of daily life. Here, homes, schools, hotels and lifestyle centers are surrounded by green, walkable spaces, ensuring that the city’s energy is always balanced with moments of calm.

At its core, Saludad is more than a place to live — it’s a destination. It’s where families gather, entrepreneurs grow and visitors experience Bacolod’s famous warmth in a contemporary setting. From Maayo Terraces, a mid-rise condominium for those seeking the ease of city living, to Likha Estates, where families can build their dream homes, Saludad becomes the perfect home for returning OFWs longing for a fresh start, as well as for foreigners drawn to the Philippines’ charm and hospitality. In many ways, Saludad is Bacolod reimagined: familiar, yet full of possibility.

Locals and visitors were recently given a glimpse of this vision through Saludad Socials, a celebration held during the city’s MassKara Festival 2025. Designed as a curated, family-friendly event, Saludad Socials blended the energy of Bacolod’s cultural traditions with the township’s modern comforts. Guests enjoyed activities that honored the city’s heritage — from piaya pressing and artisan pop-ups to wine-and-paint sessions, local performances, and interactive installations inspired by the MassKara spirit.

For one evening, Saludad transformed into a microcosm of Bacolod’s best: its artistry, entrepreneurship, and enduring sense of community. The event offered not only entertainment but also a glimpse into what everyday life in the township will soon look like — vibrant, people-centered and filled with meaningful moments.

“Saludad represents what we believe modern communities should be — deeply connected to their roots, yet always looking forward,” Raphael B. Felix, president and CEO of PHINMA Properties, said. “Our goal is to build spaces that celebrate local identity while creating opportunities for progress and shared growth.”

Looking ahead, Saludad is poised to redefine Bacolod’s landscape not just as a residential hub, but as a destination for culture, commerce, and connection. The township will soon be home to Southwestern University PHINMA, TRYP by Wyndham Hotel, and vibrant commercial and lifestyle hubs — all envisioned to create a complete ecosystem where learning, living, and leisure thrive together.