Timeless jewelry meets the magic of the holidays, commemorating a Filipino jewelry brand’s rich tradition of workmanship while revealing its Holiday 2025 Collection. 

The new F&C collection, showcased at a unique pop-up at SM Makati, has sculptural gold, diamonds, pearls, and colored gemstone designs ranging from bold link necklaces and polished cuffs to flowing, modern earrings, representing the brand’s evolution: contemporary yet classical, refined yet brilliant. These designs are jewelry investments that you may wear every day.

For more than five decades, F&C Jewelry has been identified with Filipino classics and global craftsmanship. Marcelino M. Florete, Jr. and Susan Caperonce-Florete founded the business in 1973 as a small jewelry and pawnshop in Iloilo City, drawing inspiration from Susan’s mother, Cristina Orian, a skilled alahera from Bulacan. Over four generations, it has become a household name, enchanting generations of customers with stunning items that commemorate life’s milestones.

From its first boutique in Iloilo to its flagship stores at Glorietta Makati and The SM Store, F&C Jewelry expanded across Luzon, Visayas and Mindanao, becoming the country’s largest fine jewelry chain with over 70 branches nationwide.