As Hyundai Trucks & Buses Philippines marks 24 years of driving progress, the brand pays tribute to the people who keep the country moving. These are the drivers, operators, and transport cooperatives that form the backbone of public mobility.

At the heart of this advocacy is its partnership with the Bulusan Transport Cooperative (Bultrasco), which began with just 15 units of the Hyundai HD50S GT Modern PUV and has since doubled to 30. The growth reflects Bultrasco’s determination and Hyundai’s strong after-sales support, proving that progress comes from reliable partnerships.

“Siguro kung sa mga parehas namin na nag-uumpisa, lakas lang ng loob. ‘Wag silang matakot. Nag-umpisa kami sa 15, unti-unti naming inunlad, at ngayon halos 30 na,” a Bultrasco representative said, sharing how courage and consistency can transform small beginnings into community success.

Through its Tsuper Deals Program, Hyundai makes modernization more attainable for operators and cooperatives with discounts of up to P200,000 on HARICAB variants and P400,000 on Modern PUVs. The initiative supports the government’s “Biyahenyo” modernization program by offering safer, cleaner, and more efficient public transport solutions.

“Every Hyundai truck and bus represents a step toward progress,” Ma. Fe Perez-Agudo, HARI vice chairman, president and CEO, said. “By working hand in hand with cooperatives like Bultrasco, we’re helping transform not just fleets, but lives and communities.”

And as the holidays draw near, Hyundai extends this spirit of empowerment to entrepreneurs with its “Pasok sa Pasko” Promo, a year-end offering that rewards hardworking Filipinos with exclusive deals on two of Hyundai’s most trusted commercial vehicles.

Running from 7 October to 31 December 2025, the promo features a P300,000 discount on the Hyundai County New Breeze, designed for comfort, performance, and versatility, and a P250,000 discount on the Hyundai Solati, known for its premium ride and modern design fit for executive or shuttle use.

“Launching the Pasok sa Pasko Promo is our way of giving back and sharing the joy of the season with hardworking Filipino entrepreneurs who keep our economy moving,” Perez-Agudo added. “By making world-class Hyundai vehicles more accessible, we’re empowering business owners to drive success and uplift their communities.”

From modernizing public transport through Bultrasco to fueling small business growth with “Pasok sa Pasko,” Hyundai Trucks & Buses continues its mission to build a sustainable and inclusive transport future, one driver, one entrepreneur, and one journey at a time.