In 2015, when matte lips ruled every vanity and beauty feeds were drenched in bold pigment, a small but fearless brand from Pampanga quietly disrupted the narrative. Colourette didn’t just launch lipsticks — it sparked a movement that redefined Filipina beauty with heart, hue, and hometown pride.

Now, 10 years later, the brand that gave us our first blurred lip obsession is back with the comeback we’ve all been manifesting: Velvetint, reimagined.

The new Velvetint is a modern love letter to the OG. Softer pigment. Smoother glide. That signature cloud-like finish — now even dreamier. It’s the kind of lip color that feels like second skin but looks like first love: effortless, ethereal, and made to last.

Infused with squalane for deep hydration, jojoba seed oil for nourishing comfort, and microalgae extract for antioxidant protection, Velvetint doesn’t just tint — it treats. It wraps lips in a weightless veil of moisture and mood, staying put from first swipe to last sip.

This isn’t just a relaunch. It’s a celebration of Colourette’s decade-long devotion to color, community, and confidence. A tribute to every Filipina who’s ever worn her beauty loud, proud, and blurred to perfection.