Metro South sees growth as SONAK moves into Filinvest City

The arrival of SONAK Group marks another step forward in Filinvest City’s evolution as a thriving business district in Metro South. As the latest corporate partner to establish its presence within the township, SONAK joins an expanding roster of multinational and regional enterprises that continue to drive Filinvest City’s momentum as a premier destination for growth, innovation, and modern living.

From its beginnings as a local merchant to its rise as a regional retail powerhouse, SONAK Group embodies the same progressive spirit that defines Filinvest City. Managing an impressive portfolio of global sports and active lifestyle brands—ASICS, Onitsuka Tiger, ABC-MART Grand Stage, Molten, Mikasa, and Bullpadel—the company brings renewed energy to the district. Its recently opened ASICS store at Festival Mall Alabang further strengthens its connection to the Filinvest City community and retail network, underscoring the district’s reputation as a vibrant hub for both business and lifestyle.

With SONAK’s continued expansion, the move is also expected to generate more job opportunities within the CBD, supporting local talent and contributing to the steady growth of Filinvest City’s dynamic workforce.

A partnership guided by shared values

Establishing its headquarters along Spectrum Midway, SONAK positions itself at the heart of the city’s economic hub—right across Spectrum Linear Park, Central Park, and the iconic Filinvest City landmark, The Tree. This strategic move reflects SONAK’s confidence in Filinvest City’s long-term vision and world-class infrastructure that supports dynamic, future-ready businesses.

“Securing this new lot in Filinvest City marks a proud milestone for SONAK,” said Anil Buxani, CEO of SONAK Land Corporation. “It reflects not only our growth as a company but also our commitment to building a future in a community that shares our values of innovation, active lifestyles, and continuous growth.”

From the landscaped avenues and pedestrian-friendly walkways to the varied recreational areas, every feature of the city provides an environment where employees can recharge and maintain their well-being throughout the workday. Filinvest City’s live-work-play approach ensures that business performance and personal enrichment complement each other, fostering a progressive environment that supports creativity and productivity.

A dynamic district built for performance and connectivity

Designed for the tech-enabled era, Filinvest City is equipped with state-of-the-art infrastructure that ensures reliable and sustainable connectivity. Its fiber-optic networks support seamless global operations for businesses such as SONAK. This digital backbone allows companies to respond quickly to market demands and maintain agility in a fast-paced economy, demonstrating how Filinvest City provides a modern, connected environment where businesses can thrive.

“Welcoming SONAK Group highlights our commitment to creating a central business district where progress and well-being go hand in hand,” said Don Ubaldo, Head of Filinvest Townships. “Their presence adds vibrancy and innovation to our community, showcasing Filinvest City as a destination where companies grow while embracing a balanced and fulfilling lifestyle.”

As Filinvest City continues to welcome global and regional partners, its integrated design and future-minded planning highlight the township as Metro South’s visionary CBD. With SONAK now part of its diverse portfolio of enterprises, Filinvest City strengthens its promise as a district where businesses flourish, employees develop, and communities grow in tandem.