Keeping the human touch
Not only is the PCO filling the space with factual information, but Gomez also understands that the role of the PCO is to get the message across well while at the same time embracing modernity.
“Just as technology is shaping the landscape, we need to leverage technology ethically and embrace innovative strategies. But we must keep the ‘human touch’ by aligning our messages with our people’s concerns, needs, and expectations. Communications is a two-way street — we send our messages to the people, but we also listen to them,” he said.
Balancing speed and accuracy
In the journalism world, it is more important to be right than to be fast, but it is not seldom to maintain this trait regularly.
“In our hyper-connected world, news travels at the click of a button, which means we at PCO are also constantly on our toes to deal with disinformation and ‘fake news,’” Gomez said.
“But while we must respond with speed, we need to strike a balance between what is hasty and what is deliberate. We are not going to sacrifice facts and accuracy for speed, which means we must always keep our facts correct at all times,” he added.
Empowering those who consume information remains to be what drives the country’s premiere communication arm so the public can make informed decisions and “to be able to tell fact from fiction, and truth from lies.”
“By keeping our people properly informed, by providing them access to government information, we are empowering them,” he said.