DHSUD chief turns tide in Philippine housing

Photograph courtesy of DHSUD
When Secretary Jose Ramon Aliling walked into the Department of Human Settlements and Urban Development (DHSUD) on 26 May, he inherited one of the country’s most persistent challenges.
A housing backlog of more than six million units and sprawling informal settlements had long symbolized a crisis too entrenched to solve.
For decades, Filipinos dreaming of a secure home found themselves trapped in endless paperwork, prohibitive loan terms, or overpriced projects that never matched their needs.
The national shelter program had become little more than a promise, seldom translating into actual housing.
A hundred days later, the picture looks markedly different. Aliling, a construction professional with a reputation for reform, has wasted no time in reorienting the agency’s direction.
His leadership has been marked by a style rarely seen in government: one that begins with listening.
Rather than arriving with a set of ready-made prescriptions, he convened stakeholders across the housing spectrum — from private developers and local governments to urban poor organizations and civil society groups — to hear their frustrations and aspirations. Out of those conversations emerged DHSUD’s 8-Point Agenda, a roadmap that reflects not only policy priorities but also the lived experiences of the families the department is mandated to serve.
This approach stands in stark contrast to the struggles of the past. Previous iterations of the flagship Pambansang Pabahay para sa Pilipino (4PH) program focused almost exclusively on vertical developments, high-rise towers that often did not fit the circumstances of many Filipino families.
The application process was a bureaucratic labyrinth, with stacks of documents required, months of waiting, and approvals subject to discretionary bottlenecks.
Developers built hesitantly, wary of opaque rules, unpredictable standards, and the “facilitation fees” that had quietly become a cost of doing business. Families either fell through the cracks or were priced out altogether.
Horizontal shift
Aliling has begun to rewrite that narrative. Under Department Order 2025-021, the 4PH program has been expanded to include horizontal subdivisions, rental housing, and rehousing options, acknowledging that Filipinos’ housing needs are not one-size-fits-all. Families can now apply directly through DHSUD, the Pag-IBIG Fund, or accredited developers. This shift streamlines the process and makes the pathway to homeownership or tenancy more precise and faster.
The private sector has responded with enthusiasm, with more than 42 developers committing to build over 250,000 socialized housing units in the months following the reforms.
If inclusivity and efficiency define Aliling’s policy reforms, integrity defines his governance.
His declaration that “even one percent corruption is unacceptable” resonated across an industry long haunted by ghost projects and padded costs.
Unlike the rhetoric of the past, his administration has begun to back words with action, pushing forward investigations into irregularities and insisting on transparency at every stage of the process.
Developers who once factored “informal charges” into their budgets are adjusting to an environment where transparency is non-negotiable, while DHSUD employees report a renewed sense of accountability under their new chief.
