Sy-led property developer SM Prime Holdings, Inc. is setting its sights on a landmark Makati City development through its luxe residential brand, Signature Series by SM Residences.

Tucked in an exclusive enclave, the company said Wednesday the project, currently being finalized, is poised to become one of the country’s most coveted addresses for discerning families and high-net-worth individuals.

“Signature Series by SM Residences is entering this space to make a new mark, harnessing SM’s strong organization, resources, and commitment,” said Jose Juan Jugo, Executive Vice President and Signature Series Group Head.

“In the future, your Signature Series property will certainly be appreciated. It’s also intended to be future-proof and can be passed on to the next generation. Moreover, it’s about delivering the best possible quality. That is our commitment to the prospective residents of our properties.”

SM Prime said market data supports its move into the premium segment.

Colliers Philippines’ first-quarter report shows that under one percent of Makati central business district condos ready for occupancy remain unsold, while office vacancy hovers around eight percent—signaling steady demand for upscale living.

Luxury and ultra-luxury units continue to hold strong despite a wider condo oversupply, with properties priced above P12 million attracting investors seeking premium features, sustainability, and robust capital growth.

Post-pandemic lifestyles also shape demand. Notably, SM Prime said buyers now favor larger units that accommodate work-from-home setups, family living, and comfort, paired with expectations for reliable property management and comprehensive amenities.