NEW YORK, United States (AFP) — The CEO of an American tech company resigned Saturday after a video of him embracing an alleged colleague at a Coldplay concert went viral and fueled relentless memes.

"Our leaders are expected to set the standard in both conduct and accountability, and recently, that standard was not met," New York-based Astronomer said in a statement shared on LinkedIn.

"Andy Byron has tendered his resignation," the firm said, after previously launching an investigation.

During a Coldplay concert in Foxborough, Massachusetts on Wednesday, the jumbotron zoomed in on a man and a woman embracing in the stands.

But the canoodling pair appeared shocked and horrified when they spotted themselves on the big screen, with the man ducking out of frame and the woman hiding her face.

"Uh-oh, what? Either they're having an affair or they're just very shy," joked Coldplay frontman Chris Martin.

Within hours, internet sleuths tracked down the man as Astronomer CEO Andy Byron and said the woman was the company's chief people officer, Kristin Cabot, alleging that the two were having a not-so-discreet affair.