French twist

Parisian brand Sandro proudly unveiled its first store in Manila at Greenbelt 5 last 20 June.

“Parisian chic” aesthetic comes to Asian cities with the brand’s signature blend of elegance, sophisticated design and effortless style.

The latest Sandro curated ready-to-wear men’s and women’s collections perfectly balance timelessness with trend-forward aesthetics.

The Manila shop showcases apparel, accessories and footwear that embody the brand’s dedication to style, comfort and quality.

Anthony T. Huang, chief executive officer and president of SSI Group, Inc., shared his excitement about Sandro’s launch in Manila: “We are thrilled to introduce Sandro to the vibrant Manila market. This opening is more than just a store launch — it’s about bringing a slice of Parisian elegance and style to Filipino consumers who appreciate refined fashion. We believe Sandro will resonate deeply with Manila’s sophisticated and fashion-conscious community.”

 The exclusive event was attended by local influencers, fashion insiders and media friends who all enjoyed a personalized store tour experience.

“Every Sandro store opening is exciting, but the opening of our very first boutique in the Philippines is a truly special moment. Manila is well-known for its unique mix of contrasts and cultural references. Sandro is all about contrast and mix of influence, so Manila feels an obvious place for us. We’re excited to connect with the new generation of Filipino consumers — passionate, curious and with a sharp eye for quality — who share our love for authenticity and timeless fashion with a modern edge. We look forward to becoming a part of their everyday expression of style,” stated Evelyne Chetrite, the brand’s founder and artistic director.

Sandro’s arrival in Manila is set to add another dimension to the local fashion landscape. Chic and accessible luxury is an alternative way to go in contemporary dressing — bringing Paris closer to our hearts.

Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.