Through the fire
Duo of Canadian Beef.
Lori Baltazar
Daily TribuneDuo of Canadian Beef.
Lori Baltazar
Canadian Angus Chuck Eye Roll 'Menchi Katsu' Nuggets and Canadian AAA Carne Asada 'Tacito.'
Lori Baltazar
Josper-Grilled Short Ribs 'Kare-Kare.'
Lori Baltazar
Canadian AAA Chuck Flap Carne Asada 'Tacito.'
Lori Baltazar
Executive chef Luis Chikiamko plating the specially curated menu.
DiScovery Primea general manager David Pardo Ayala with The Honourable RJ Sigurdson, Minister
Yvette Fernandez
MARIE Field Faith
Brodie Haugan, a multi-generational cattle producer represented Alberta’s ranching community.
Chef JP Anglo
Mon Go, F&B director, Discovery Primea.
Diedrah Kelly and Guy Boileau from the Canadian Embassy.
Cole Co and Rey Co.
Food blogger Gerry San Miguel and Issa Litton, who hosted the event.
Discovery Primea's Angela Soriano and Jaimie Tiu with Alberta's John McDonald, and Deputy Minister of Agriculture and Irrigation Jason Hale.
Michael Garcia and Jude Atienza of Rare Global, Samantha Mutuc and Albert Eringfeld.
Tedrick Yau, Bianca Salonga, Luis Espiritu, Rossana Unson and David Pardo Ayala.
Deana Kao with Hershey Ang, Abegail Montibon and Mikee Manahan from Consistent.
The Discovery Primea Culinary Team preparing dishes for the menu preview.
Discovery Primea, in collaboration with Canada Beef, launched on 6 June at Flame of Discovery Primea in Makati City Fire & Flavor: A Culinary Collaboration — a month-long culinary treat featuring the bold character and quality of Canadian beef. The launch was a gathering of Alberta agricultural officials, media and key players from the culinary and hospitality industries.
“This isn’t just a launch — it’s a celebration of shared values, craft, and the joy of great food,” said host Issa Litton.
Flame’s executive chef Luis Chikiamko crafted a menu that showcased the richness and versatility of Canadian beef, brought to life through open-flame cooking and the Josper oven.
David Pardo Ayala, Discovery Primea’s general manager, emphasized the synergy between Flame and Canada Beef, while The Honourable RJ Sigurdson, Alberta’s Minister of Agriculture and Irrigation, spoke about sustainable ranching and global partnerships. Canada Beef’s vice president for Export Market Development, Albert Eringfeld, and Alberta rancher Brodie Haugan also addressed guests, highlighting the values and precision behind Canadian beef production.
Notable guests included representatives from the Embassy of Canada and Alberta’s agriculture office, along with acclaimed Filipino chef JP Anglo and leading lifestyle media. Celebrating a shared commitment to quality and culture, Fire & Flavor menu is available from 7 June to 7 July at Discovery Primea. For reservations, call +63 2 7955 8888 or visit www.discoveryprimea.com. Follow Discovery Primea on Facebook and Instagram for updates.