Better fan experience

SM Mall of Asia Arena unveils the biggest centerhung in the country, officially dubbed as “SM MOA Arena The Cube."

This beating heart of the arena is one among many steps in turning the venue into an event space with the finest fan experience, anywhere at the SM MOA Arena.

The launch was hosted at the modern and luxurious Premiere Café of the SM MOA Arena to commemorate this added innovation, which is set to rival other international NBA-class courts. Together with long-time corporate partners, local government, sports leagues, and media partners, the event served as a symbol of their fruitful partnership.

The venue not only beheld the centerhung with its own eyes but also heard its resounding voice as it introduced itself as the beating heart of the arena.

“The Cube is more than a screen, it’s being able to engage fans through the visual capability and versatility in any event,” says Arnel Gonzales, the senior assistant vice president and general manager of the SM MOA Arena.

True to the arena’s commitment to bringing the best fan experience, this breakthrough aims to give fans a more immersive, interactive and versatile viewing experience.

The SM MOA Arena The Cube was immediately seen in action during the UAAP finals for Men’s and Women’s Volleyball, where numerous team and fan moments were captured through the massive LED screen.

This was the first time the new centerhung has been revealed to the public, showcasing its split-screen capabilities and real-time data integration, where fans had an up-close look at the game while staying up to time with the live standings.

Captured in 4k high resolution of the SM MOA Arena The Cube was the crowning moment of the UAAP Women’s Volleyball champions, the National University Lady Bulldogs, followed by De La Salle University’s Green Archers.

This milestone highlights the continuous development of the arena, following its addition of the Media Mesh in 2024, upgraded turnstiles in 2023, and 5G mobile and internet connectivity.

As the SM MOA Arena celebrates its 13th anniversary this year, the venue continues to fulfill its promise to deliver top customer service through forefront innovation and world-class events.