The opening of Boggi Milano at Rustan’s Makati — an epicenter of luxury, retail and lifestyle experiences — signaled the rise of appreciation for high quality over trendy style.

The 63.38-sq.m. flagship store is on the first floor of Rustan’s, where the brand’s latest collections for men, including a selection of cross-seasonal looks, are on display.

Boggi Milano is an Italian brand with 235 stores in more than 61 countries. Today, the brand looks towards ambitious goals at the pace of innovation, technology, sustainability and quality, thanks to the revolutionary concept of the use of raw materials with high technical performance.

The design of Boggi Milano garments is born from the meeting of two essential elements: The quality of the fabrics — preferring organic fibers, recycled materials, certified and avant-garde fabrics — and stylistic research, applied to the vision of a new way of life of contemporary man.

Spring-Summer ’25 combines attitude and functionality with trend — a style that identifies a man in constant evolution, who wants to remain true to himself, his nature and any form of personal expression.

The SS25 campaign marks an important evolutionary step in the brand’s vision and highlights its identity at the convergence point between heritage and innovation. The new chapter in the company’s communication empowers its beating heart — individuals who have always been at the core of creativity, passion and unique style that the brand has exported to the world.