There’s always something new to discover — and now, you don’t even have to venture far. SM Supermalls is ushering in a fresh era of firsts, connecting you to exciting brands, flavors, and experiences right here in Metro Manila.

Whether it’s an energizing game-day upgrade, a sweet indulgence, or a wellness boost, there’s something for everyone just around the corner.

Active finds and comfort treats at MOA

Kickstart your adventures with new premium openings at SM Mall of Asia (MOA). Outdoor enthusiasts will love the newly launched Salomon, now the brand’s biggest store in the Philippines, offering high-performance outdoor gear and footwear. For tennis lovers, Wilson serves up a smashing debut with its first-ever store in the country, featuring professional-grade gear and apparel.

Meanwhile, foodies can look forward to first-in-SM treats like Kiji Bakehouse, a homegrown bakery blending European and Japanese pastry traditions, and Chicha San Chen, an authentic Taiwanese tea experience brewed with a patented Teapresso machine.

Sweet indulgences

SM North EDSA is serving up feel-good treats, starting with TangFruits, a Korean-inspired twist on tanghulu — a fruit snack with 80% less sugar, perfect for guilt-free indulgence.

Coming soon are even more reasons to visit: artisanal brews at Craft Coffee Revolution, a space-themed hot pot adventure at Lan Hot Pot, and skin-perfecting services at SkinGoals.

Heartfelt dining at SM Podium

SM Podium is gearing up to welcome foodies with two exciting new dining spots. HeyBo brings Singapore’s well-loved grain bowls to Manila, serving up nutritious meals full of fresh flavors. Aurora offers a modern spin on bold Asian favorites, ideal for group gatherings craving a taste of the familiar with a creative twist.

Beauty and Fragrance Firsts at SM Aura

LOOK At Me introduces dedicated spaces for two beauty giants: YSL Beauty, bringing revolutionary, couture-inspired makeup and fragrances, and Lancôme, offering sustainably crafted skincare and timeless scents.

Wellness and fine flavors at S Maison

At S Maison, savor top-tier bites at Lartizan, a French-inspired destination for exquisite European meals, or satisfy midday cravings at Brunch Bureau, where hearty brunch favorites reign supreme.

On the wellness front, BioVitalis opens its first-ever Philippine store, curating health and lifestyle essentials to help you achieve a vibrant, well-rounded lifestyle.

From vibrant food discoveries to wellness innovations, SM Supermalls is delivering one exciting first after another—proving that there’s always more to explore, savor, and celebrate close to home.

Stay updated on the latest happenings by following @smsupermalls on social media or visiting www.smsupermalls.com.