
Paris Baguette at SM Mall of Asia.
Photograph by Pauline Songco for the Daily Tribune

FRESH breads at Paris Baguette.
Photograph by Pauline Songco for the Daily Tribune

CROISSANT sandwiches.
Photograph by Pauline Songco for the Daily Tribune.

UBE Latte and Mango Cake.
Photograph by Pauline Songco for the Daily Tribune.
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Oui! The French-inspired Korean bakery, Paris Baguette, is celebrating its first anniversary in the Philippines.
The beloved global bakery café brand, which blends French sophistication with Korean innovation, continues to win the hearts of Filipinos with its delightful array of freshly baked treats.
Its anniversary, anchored on the theme “The First Slice,” marks a year of joy, shared happiness, and a commitment to quality that has defined the brand’s journey since it first opened at SM Mall of Asia.
Paris Baguette launched the Mango Tropical Temptation collection, a refreshing line of seasonal pastries and a beverage inspired by the bright, sunny flavors of the tropics. Perfect for summer, the Mango Tropical series is crafted to bring a burst of sunshine with every bite and sip.
Also not to be missed is the Philippines-exclusive Ensaymada and Ube Series, which pays homage to native flavors.
Paris Baguette, established in South Korea in 1988 under the umbrella of SPC Group, has expanded to key locations in the Philippines, including SM City North Edsa and SM South Mall. The brand plans to open more stores across Metro Manila and other major cities in the coming years.

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