POSTCARD Destination: Baler
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View of the Sierra Madre
Lipit Beach
Half Irish and half Ilocano, I spent 20 years in New York as a director for 24 Seven Inc. in the creative and beauty industries, specializing in business development, HR and strategic consulting. After returning to the Philippines to support the family business, I settled in La Union, where my son’s growing love for surfing deepened our bond and sparked my journey to the breathtaking surf town of Baler. Surrounded by the majestic Sierra Madre, waterfalls and raw coastal beauty, I felt called to open Valero Tinuno — a restaurant named after my middle name, honoring Baler’s rich roots. As a proud mother, entrepreneur and nature lover, discovering the Philippines has become a passion and a path to empowerment, connection and purpose.
Valero Tinuno is a beachside rotisserie — a place where soulful, healthy and delicious food is made with love. Inspired by local flavors and rooted in tradition, it’s something very close to my heart. Every dish reflects the warmth of home, the rhythm of the coast and the simple joy of sharing good food in beautiful Baler.
In Baler, you’ll find great surf at Sabang Beach; Lipit Beach, a personal favorite, with its cozy coastal cafés; and stunning waterfalls like Ditumabo, Diguisit and Caunayan nestled in the Sierra Madre. It’s the perfect spot to surf, unwind and take in the natural wonders of the Philippines.
Aliya Surf Resort, my home away from home. They also have amazing entertainment and their surf instructors are the best!
One of my favorite places to shop in Baler is the local market — it’s where the heart of the town really shines. I love picking up fresh vegetables, their unique local vinegar and, honestly, the coconuts here are some of the best I’ve had in the country. It’s simple, fresh and full of flavor — just like Baler itself.
Baler isn’t just waves – it’s waterfalls, moonrises, mountain air and soulful stillness. Pack a light sweater, travel right and be ready to live simply. Whether you surf, bike, trek, or explore, this paradise has something for you. Just a ride away from Manila or La Union — but it just might stay in your heart forever.
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