Heart Evangelista enters her prime era: ‘Just own it’

Slay starts at 40 — just ask Heart Evangelista.  

Dressed in a magnificent blue velvet Schiaparelli gown, the Filipina actress and fashion icon exemplifies the timeless appeal of beauty. Heart has entered her prime, more radiant than ever before.

“I truly believe life starts at 40,” she told DAILY TRIBUNE. “You’ve been through things, you’ve made mistakes, and you’ve learned. That kind of strength? It shows.”

For Heart, reaching her prime was not about pursuing perfection. It was about embracing her full story, flaws and all.

“You have to truly embrace yourself,” she said. “It’s impossible not to have insecurities or flaws. But instead of hiding them, why not face them? Just own it.”

Her mantra is to have the confidence to serve flawlessness.

“You have to own every little piece of who you are. Once you’re comfortable with yourself — flaws, scars, laugh lines and all — that’s when you start to feel better. And when you feel better, you look better. It just shines through.”

Because, let’s be honest, beauty doesn’t go away when you get 40. In reality, it hits differently. It is wiser. It is deeper. It shines brighter because it was earned.

“There’s always going to be someone who seems more everything — prettier, taller, younger, more flawless,” Heart added. “But when you own your story, your skin, your age — that’s when you start to shine in an unexplainable way. That’s real beauty.”

And this brilliant new chapter has just become much more amazing. Heart was just launched as Ultherapy PRIME’s newest ambassador as part of Vanguard Aesthetics and Merz Aesthetics’ See My Skin, Lift My Way: Love My Prime campaign. She joins Korean luminaries Lee Min-ho and Jun Ji-hyun in demonstrating that approaching their prime does not imply fading away — it means leveling up.

Ultherapy PRIME is non-invasive skin-lifting tech that’s all about doing beauty your way. 

It’s the only FDA-cleared device that uses micro-focused ultrasound energy with real-time imaging to lift, tighten and personalize your treatment — because no one’s skin journey is the same.