UnionBank, GMG Productions kick off 2025 season partnership

Following the success of Hamilton, Miss Saigon and SIX The Musical, UnionBank and GMG Productions (GMGP) are taking their partnership to the next level as they bring a fresh roster of world-class experiences to cardholders.

As GMGP’s official 2025 season partner, UnionBank continues to elevate the local entertainment space with exclusive perks for UnionBank Credit and Debit Cardholders, including early access to tickets, special discounts, and VIP experiences.

This partnership with GMGP further solidifies the bank’s strategic position in entertainment. Since April 2023, UnionBank has sponsored 15 exclusive shows at major theatres, stadiums, and arenas in the Philippines.

Exclusive access to world-class productions

“We’re thrilled to continue giving our cardholders exclusive access to world-class productions, made possible through our long-term partnership with GMG Productions.

Following our support for iconic shows like Hamilton and Miss Saigon, we remain committed to celebrating Filipinos’ love for musicals by offering premium benefits and unforgettable experiences that our clients can enjoy only with their UnionBank card,” says Mukul Sukhani, head of Cards and Consumer Loans at UnionBank.

GMGP, based in Manila, is a leading name in the theater scene, bringing internationally renowned musicals and shows to Asia Pacific.

With a legacy spanning over 15 years, the GMGP team has consistently elevated Manila’s entertainment scene, presenting iconic productions such as CATS, MATILDA the Musical and The Phantom of the Opera.

In April 2023, UnionBank and GMGP began their partnership with the globally beloved Hamilton, followed by Miss Saigon and SIX The Musical.

“We’re excited to continue our partnership with UnionBank for the 2025 season, reinforcing our shared commitment to expanding access to world-class theatre in the Philippines,” said Carlos Candal, CEO of GMG Productions.

Strengthening the local entertainment landscape

“This collaboration continues to create unique opportunities for audiences while strengthening the local entertainment landscape. With UnionBank’s support, we look forward to delivering another season of exceptional productions and exclusive experiences for their cardholders,” he said.

In the last few weeks, GMGP has been teasing its followers and local theater fans with its upcoming 2025 roster of shows.

On 17 January GMG premiered a teaser video during the Wicked Singalong, much to the crowd’s delight — and fearless forecasts.

The first two in this year’s lineup were already announced in the past weeks, confirming everyone’s guesses from the teaser video: Tony Award-winning musicals Come From Away and Dear Evan Hansen.

Come From Away will take the stage this June at the Samsung Performing Arts Theatre. UnionBank Credit and Debit Cardholders enjoyed exclusive early access to tickets plus a 15 percent discount during the 18 to 25 February 2025 pre-sale period.