Jodi Sta. Maria launches JSM Channel for positivity and purpose

Multi-awarded actress Jodi Sta. Maria is stepping beyond the confines of traditional entertainment, launching her own YouTube channel, "The JSM Channel," on 4 March. After 13 years of planning, the actress is finally bringing her vision to life, aiming to create a platform that inspires, informs, and spreads positivity.

Known for her versatility and depth as an actress, Jodi Sta. Maria's career has been a testament to her dedication and talent. From her early days in the entertainment industry, Jodi has consistently delivered compelling performances, earning her the title of the country's "Silent Superstar."

Her career trajectory showcases a remarkable range, she’s conquered comedy, horror, and drama, leaving an indelible mark on both independent films and blockbuster hits. She has garnered critical acclaim, receiving nominations for prestigious awards like the FAMAS Award and the Gawad Urian Awards. Her international recognition includes winning "Favorite Foreign Actress" at the Vietnam Green Star Awards in 2014 and a nomination for "Best Performance by an Actress" at the 44th International Emmy Awards for her iconic role as Amor Powers in Pangako sa 'Yo. Most recently, she received Best Drama Actress at the Golden Laurel Batangas Province Media Awards and Best Actress in a Leading Role at the Asian Academy Creative Awards in 2022.

Now, Jodi is channeling her passion and influence into a new venture. The JSM Channel will feature three distinct shows, each designed to connect with viewers on a deeper level.

"Live Light," premiering on March 4th at 7 PM, will be an inspirational and informative talk show. Jodi, alongside subject matter experts, will delve into crucial topics and issues, navigating sensitive discussions with professionalism and insight. "Sensitive issues are inevitable according to Jodi, that's why she invited experts to give professional insights and advice."

JSM Travel and Tours launching on 6 March at 7 PM, will showcase Jodi's passion for travel. While she’s always captured her journeys, this time, she aims to leave a piece of her heart in each destination. "Kadalasan, we take a piece of that place with us but this time I want to leave a piece of my heart to that place," said Jodi.

Let's Drink to That! will offer a lighthearted and celebratory atmosphere. This fun chitchat show, featuring Jodi and her friends AC Soriano and Cheena Crab, will highlight success stories and victories, spreading positivity and inspiring viewers to champion their own journeys. It will premiere on 9 March at 11 AM.

Recognizing the responsibility that comes with having a platform, Jodi is committed to combating fake news and misinformation. "You have followers, knowing you have a platform, I just hope that these platforms are used responsibly, 'coz you just don't know kung sinong buhay ang naapektuhan ninyo dahil sa mga fake news na lumalabas," she stated. "So if you're given a platform, use it responsibly. Use it wisely."

Despite the challenges and expenses involved in setting up a YouTube channel with three shows, Jodi views it as a worthwhile investment. "I am investing in this show because I believe in the show's cause. Pinaniniwalaan ko talaga (ito)."

With the launch of the JSM Channel, Jodi Sta. Maria is not just expanding her career; she's building a community, fostering meaningful conversations, and spreading a message of hope and inspiration.