Bureau of Customs (BOC) Commissioner Bienvenido Y. Rubio was honored for his leadership and contributions to public service during the Top 50 Influential People of the Philippines awards ceremony held in Bonifacio Global City, Taguig City on 10 February 2025.

Rubio received recognition in the Public Service and Leadership category, joining a distinguished group of leaders and innovators who have made a significant impact in various sectors.

“For 24 years, I have dedicated my life to public service and witnessed how even the smallest decisions can create ripples of change,” the BOC chief said, looking back on his more than 20 years in public service.

He emphasized that leadership is about inspiring others and bringing about significant change from his early days as a special agent to his current position as commissioner.

Acknowledging the challenges the Bureau of Customs has faced, Rubio recalled his early reluctance to disclose his role due to negative perceptions of the agency. However, he pointed to notable achievements in border security, trade facilitation, and record-high revenue collection as proof of the agency’s transformation.

"I'm here today to demonstrate that we've come a long way from where we were, not to alter the public's opinion of the BOC. We will keep working to create a world-class customs administration that supports good governance,” Rubio said.

Under Rubio’s leadership, the BOC has made strides in modernization and reform, aligning with the goals set by President Ferdinand R. Marcos Jr. The president has commended the agency’s progress, highlighting its success in improving transparency, efficiency, and revenue collection.

As he accepted the award, Rubio dedicated the recognition to the hardworking men and women of the Bureau of Customs, reaffirming his commitment to integrity and service.

The awards event, organized by Rising Tigers, InCharge, and TopNewsAsia, celebrated individuals driving positive change in the country.