Empowering Filipino MSMEs: SM Supermalls' year of growth and innovation

Empowering Filipino MSMEs: SM Supermalls' year of growth and innovation | Daily Tribune

In 2024, SM Supermalls celebrated a significant year of supporting Filipino Micro, Small, and Medium Enterprises (MSMEs) through trade fairs and strategic partnerships, driving local entrepreneurship and economic growth. With over 80 malls nationwide, SM Supermalls has become a key platform for showcasing Filipino creativity, craftsmanship, and innovation.

A marketplace for growth

SM’s trade fairs have offered MSMEs access to large markets, affordable spaces, and high foot traffic, boosting brand visibility and providing valuable networking opportunities with customers, suppliers, and investors. Featured products ranged from artisanal crafts and sustainable fashion to gourmet food, celebrating the best of Filipino talent through events like the Bahandi Eastern Visayas Trade Fair and the National Arts and Crafts Fair.

A customer selects bottled Bicol delicacies at the 10th National Food Fair held in SM Megamall’s Megatrade Hall last July.

A win-win for shoppers

For customers, SM Supermalls’ trade fairs offered more than just shopping — they delivered dynamic experiences. Visitors enjoyed live demonstrations, interactive activities, and exclusive promos while discovering unique, high-quality local products. These events created a sense of purpose among shoppers, who relished the opportunity to support Filipino entrepreneurs.

Filipino beauty is featured at the Department of Trade and Industry (DTI’s) “Beauty Fair” in SM Megamall Mega Fashion Hall last August, supporting Micro, Small, and Medium Enterprises (MSMEs).

SM for MSMEs: Going digital

In line with its commitment to innovation, SM Supermalls recently launched the SM for MSMEs Website, a digital platform designed to streamline the application and approval processes for MSME exhibit opportunities. Entrepreneurs can now submit applications, track status updates, and access key resources online — making it easier to connect with SM Supermalls’ ecosystem. This initiative empowers MSMEs with greater efficiency, aligning with SM’s vision of driving growth through technology. Apply now: https://www.smsupermalls.com/sm-for-msmes/.

The wonders of Philippine coconut are displayed at the Department of Trade and Industry (DTI’s) Coconut Philippines Trade Fair in SM Megamall’s Megatrade Hall last December 2-4.

Nation-building through partnerships

Collaborating with the Department of Trade and Industry (DTI) and other organizations, SM Supermalls amplified its efforts to promote Filipino MSMEs through high-impact national trade fairs like the Bagong Pilipinas National Food Fair and the Beauty Fair. These initiatives boosted local economies, generating significant sales for participating businesses while preserving Filipino heritage.

Handmade products highlighting the Philippines’ rich cultural heritage at the Department of Trade and Industry (DTI) National Arts and Crafts Fair, held at SM Megamall Megatrade Hall last October.

Looking ahead: What’s next in 2025?

In 2025, SM Supermalls will expand its MSME initiatives, focusing on regional specialties, sustainability, and specialized themes like health, crafts, and technology. New workshops and training programs will further support aspiring entrepreneurs, while the SM for MSMEs website continues to streamline business connections.

For more on upcoming MSME programs, visit SM Supermalls’ website at www.smsupermalls.com or follow @SMSupermalls on social media. Together, let’s empower local enterprises to succeed!