Daily Tribune‘Alaga’ (meaning ‘Care’) provides a moving look into the daily lives of PAL’s employees and crew, highlighting their deeds of compassion and generosity.
Screengrab from the PAL video, "Alaga."
A testament to Philippine Airlines (PAL)’s unwavering commitment to connection and care, Philippine Airlines has announced that its touching commercial film, “Alaga,” has been named one of the best Christmas ads of 2024 by Campaign Asia.
“Alaga” (meaning “Care”) provides a moving look into the daily lives of PAL’s employees and crew, highlighting their deeds of compassion and generosity. These modest yet meaningful moments perfectly capture the essence of Filipino hospitality when providing care goes beyond simple assistance to become an intensely intimate encounter.
‘Sorpresa’
This award opens the door for “Sorpresa” (Surprise), PAL’s most recent film, which honors the timeless themes of love, family and common goals.
In keeping with its Care That Comes From The Heart campaign, the film’s story revitalizes PAL’s famous motto, “The Heart of the Filipino,” by shedding light on the innate giving that defines Filipino culture.
“Sorpresa” is a heartwarming story about dreams that are put on hold for a long time but are later rekindled in the most surprising manner. Sacrifices made for loved ones and the happiness that comes from seeing aspirations come true are both exquisitely depicted.
OPM hit
The film, which is accompanied by the well-known OPM hit “Kahit Maputi Na Ang Buhok Ko” (Even When My Hair Turns White), emphasizes the important role of the country’s flag carrier in fostering relationships, assisting families in creating enduring memories, and enabling significant cross-generational excursions.
Both films can be viewed on PAL’s official Instagram account (@flyPAL) and Facebook page at https://www.facebook.com/share/v/15juhDQFSv/ and https://www.facebook.com/share/v/12Hkc5MdE2N/.
A heartwarming movie and considerate travel gift ideas are two ways that PAL is celebrating the spirit of giving this Christmas. It is now simpler than ever to spread the love of travel with the airline’s PAL e-Gift Card, which it proudly offers alongside “Sorpresa.”
Whether it is bringing families back together or realizing long-held ambitions, these e-gifts, with their fresh colorful patterns, are an ideal way to celebrate unity and the joy of giving.
