A promise fulfilled

For fashion designer Jot Losa’s 15-year anniversary collection, it was not just about creating beautiful pieces when he presented “Pangako,” but about weaving together a narrative that reflects the deep roots of his childhood while embracing the vibrancy of the future.

“This collection is an intimate reflection of my childhood memories spent at my grandmother’s home — I still distinctly remember the fragrance of Sampaguita flowers and the sight of elegant lace curtains and vintage heirlooms,” the designer shares. “Each piece in the collection is an homage to that space-turned-memory — an ode to the floral patterns hand-stitched by my grandmother and to the timeless beauty that exists in things passed down through generations.”

Showcasing 42 looks on 6 December, the Anniversary Show was not just a presentation for the Filipino designer, it was a celebration of where the brand has been and where it’s headed. More than just a runway presentation, it was a narrative experience where he let people feel like they were stepping into the essence of his brand.

For the collection inspired by the Sampaguita flower, whites and earthy mid-tones are accented by denim blues, natural neutrals and a range of greens that evoke the lush foliage of his childhood backyard.

Although Jot’s aesthetic has always embraced a feminine, romantic style, “Pangako” marks an evolution of the brand for today’s woman — a nod to classic beauty with a contemporary presence. Each piece in the collection honors its history, yet speaks to a new generation of women who appreciate the balance of elegance and modernity.

“One of the most significant challenges this time was ensuring that the designs authentically reflected the essence of my journey while also innovating for the Spring/Summer 2025 season. Striking that balance between honoring the past 15 years and pushing the boundaries of what’s next was a delicate and deeply personal process,” the designer muses.

The designer also acknowledges the pressure of delivering something truly unique for such a monumental moment, “This isn’t just another collection — it’s a celebration of my journey and growth in the industry.”

Hosting his first fashion show in his hometown of San Juan was a significant milestone. “I grew up in San Juan, where my career also began. Every time I visit the city hall to pay taxes, I can’t help but admire its structure and the simplicity of its white interiors — it feels like the perfect blank canvas. I always dreamed of holding my first solo show here, and now that dream is coming true.”

Looking ahead, Jot envisions his brand expanding beyond the Philippines, establishing a stronger international presence in the next 15 years.

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