Refined mono-brand store transcends time
Key features of the refined mono-brand store include the indoor-outdoor living space, which simulates a home garden. Its renovated ceiling reflects the coziness of a typical Filipino family room or entertainment area.
Fynn Outdoor armchairs.
PHOTOGRAPHS COURTESY OF MINOTTI
The new Minotti Manila showroom in Bonifacio Global City, Taguig transcends time with pieces from different brands’ various eras.
On display are Minotti’s latest collections, which comprise the Italian luxury furniture brand’s ever-growing lineup of timeless designs for indoor and outdoor use.
“We wanted a space that people could imagine living in as their own,” Living Innovations general manager Ferdinand Ong said.
Living Innovations general manager Ferdinand Ong.
From Marcio Kogan / Studio MK27’s Brazilian modernism and Nendo’s Japanese tradition to the Scandinavian philosophy of Italian-Danish duo GamFratesi, Hannes Peer’s eclectic design language, and Giampiero Tagliaferri’s unique fusion of Milanese and Californian aesthetics, Minotti’s 2024 Collection presents a harmonious dialogue between form and function.
Key features of the refined mono-brand store include the indoor-outdoor living space, which simulates a home garden. Its renovated ceiling reflects the coziness of a typical Filipino family room or entertainment area.
Supermoon bed.
“Our first showroom was only 67 sqm on the 2nd floor of the Makati Shangri-La Retail Arcade,” Ong recalls. Minotti has come a long way since then.
Opened in 2014, the 300-plus sqm store in Bonifacio Global City introduced the brand’s “Made in Italy” ethos and commitment to quality craftsmanship to a wider Filipino audience.
Minotti’s timeless designs are proven capable of crafting environments that inspire interaction, storytelling and shared experiences. Ong said, “Our products last for a very long time, keeping their shape due to the superior quality in construction and the materials used.”
