SM Supermalls and Viyline Media Group have teamed up to launch the Viyline MSME Caravan, a groundbreaking year-long initiative designed to support Micro-, Small, and Medium Enterprises (MSMEs) across SM malls. The collaboration bridges the gap between social media content creation and entrepreneurship, fostering job creation, community empowerment, and nation-building.

Highlighting the partnership, SM Supermalls Executive Vice President for Marketing Jonjon San Agustin and Viyline Media Group CEO and content creator Viy Cortez-Velasquez led the Memorandum of Agreement signing ceremony. They were joined by key figures, including SM Supermalls Assistant Vice President for MSMEs Royston Cabunag, Senior Assistant Vice President for Marketing of MSMEs Pats Lim Dy, Viyline Media Group General Manager Rolando Cortez, and Marketing and Advertising Manager Karol Louie Manalac.