Max Collins and Ruru Madrid, two of the brightest stars from Sparkle Artist Management, were chosen as the official brand ambassadors for Titan Company, an Indian brand that celebrates the individuality, resilience and passion of those who wear its timepieces.

Kapuso stars Max Collins and Ruru Madrid, both prominent figures in the Philippine entertainment industry, were introduced as ambassadors of the timepiece brand at its “Titan In Me” campaign launch on 8 November, hosted by TikTok influencer Show Suzuki.

American-Filipino actress and model Max Collins has long represented the international timepiece brand, while Ruru Madrid, one of GMA Network’s sought-after actors, was recently named Titan Watches’ newest ambassador, making them the brand’s first Filipino ambassadors.

Set against the vibrant black and gold backdrop of Electric Garden at Capitol House in BGC, Taguig City, the event gathered Titan’s top executives from the Philippines and abroad, all united in celebrating a community that embodies the brand’s core values of authenticity, strength, and purpose.

“We are not one personality. We have multiple Titans within each of us. In this campaign, we are hoping that you will discover your own titans within yourselves. You will discover what makes you what you are,” said Kuruvilla Markose, chief executive officer of International Business at Titan Company Limited.

“It’s not always the same. You have different personalities, and what we offer is a very wide range of watches with which to express yourselves.”

GMA’s key executives, senior vice president Annette Gozon-Valdes and Sparkle’s vice president Joy Marcelo, were also present at the event to support Collins and Madrid.

The event was also graced by several of Collins and Madrid’s fellow Sparkle artists, such as Shaira Diaz, Arra San Agustin, Michael Sager, Lianne Valentin, Elijah Alejo, Althea Ablan, Prince Clemente, Faith da Silva, Kim Perez, Nikki Co, Radson Flores, Martin Javier, Emman Atienza, Cheovy Walter and Josh Ford. 

Rere Madrid also attended the event to show support for her brother.

Embracing the ‘Titan in Me’

Titan launched its campaign to celebrate inner strengths, embodying four unique personalities — The Hero, The Lover, The Ruler and The Magician — which reflect the powerful individuality of each wearer.

“We wanted everyone who wears a Titan watch to self-express. That was the genesis of the campaign. But for us, it’s not a campaign. It’s more of a philosophy that the company lives by,” said Gaurav Midha, International Business Head of Titan Company Limited, during an exclusive interview with the Daily Tribune.

“When you wear a Titan watch, that’s like a reminder, right? It’s just a message to you saying that, okay, I’m wearing a Titan because there’s a Titan inside of me, and I’m not going to give up on my dreams,” Markose added.

Titan is the fifth largest watchmaker worldwide and part of the Tata Group of Companies, renowned for innovations such as the world’s slimmest ceramic watches and leading one of the largest jewelry companies globally.