Smart, MOONTON Games renew deal
For the seventh consecutive year, PLDT mobile services arm Smart Communications, Inc. and international gaming developer and publisher MOONTON Games have announced their strategic partnership for the much-anticipated Mobile Legends: Bang Bang Professional League Philippines tournaments this 2024.
Their renewed partnership kicked off on 15 March with the opening of MPL-PH Season 13, which pitted eight teams in AP.Bren, Blacklist International, ECHO, Minana EVOS, ONIC Philippines, RSG Philippines, Smart Omega and TNC Pro Team.
Season 13 will introduce a new playoff format known as "The Gauntlet," where the top three seeded teams will advance directly to the Upper Bracket Semifinals.
The fifth and sixth teams will play against each other, with the winner then challenging the fourth team for the coveted spot.
Smart's team-up with MPL Philippines is part of its commitment to support the growth of Philippine esports through tournaments, strategic partnerships and relevant products and services for mobile gamers.
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As the official mobile partner of MPL-PH, Smart will stream all the games — from the playoffs to the finals — on Smart's official Facebook page, enabling Filipino esports fans and enthusiasts to catch the matches on the go and rally behind their favorite MLBB esports teams and players.
Smart is also set to delight viewers with special prizes, treats, and epic gaming experiences throughout the season.
"Our longstanding partnership with MOONTON Games is a huge part of our thrust in bringing the best mobile gaming experiences to Filipinos, powered by our world-class mobile network. Through our initiatives, we've proven that with the right support, training, and mindset, Filipinos can dominate the world of Esports," Alex Caeg, head of Smart's Consumer Wireless Business.
"Our collaboration with MOONTON Games puts us in the best position to empower Filipino esports athletes and aspiring gamers as they level up their gameplay and reach new heights in their passion for esports," Kristine Go, Smart's senior vice president for Consumer Wireless Business, said.
