‘Bida’ in Brunei: From crew member to business channels head
Trust the timing of your life. I can relate to this saying. Every one of us has our own time — to shine, to be successful, either at work or in business. As long as you do your best to achieve your goal, I believe your best time will always follow.

Described as a God-centric and family-oriented gentleman, Glenard Santidad always places his faith and family first and foremost. Through the years, guided by his priorities and qualities, which includes his passion and commitment towards a successful outcome and being a natural leader, he has risen to become the Business Channels head of Jollibee Brunei.
A local from Atimonan, Quezon and the youngest of four children, he was raised by his widowed mother after the patriarch passed on as a brave soldier in a war in 1991. "My mother is a housewife. I admire her for being a very strong, hardworking and resourceful woman, raising four kids the best way she can," Glenard shared.

To augment family income, he joined Jollibee Philippines in 2001, stationed at the Alabang Junction branch. He was a part-time yet dedicated crew member, which was no easy feat, as he balanced this with his computer technology studies in college.
Sometimes, I take a short break to recharge, so I can be more innovative — thus more productive.
One fine day, Glenard's former manager Rodel Alcantara offered the young upstart a crew leader post in Jollibee Brunei. "I immediately accepted the once-in-a-lifetime offer, as I believed this would help my family and I in terms of finances," he revealed.

Through the years in Brunei, he dutifully studied the local language — comfortably conversing in it today — all while closely coordinating with his team to further spread the Jollibee brand across the country.
In time, he was promoted as the Business Channels head. "My main duty is to ensure business continuity of all channels. I also support the stores in achieving the monthly target sales. I provide consultancies for all 20 outlets regarding proper planning and innovation in all channels, such as Drive-Thru improvement and delivery expansion," he expounded.



