Miss Universe Philippines 2020 Rabiya Mateo takes care of her crowning glory to keep it at its finest. This beauty queen is an Ilongga who proudly represents her ethnicity to the universe and serves as an inspiration to many. 

Mateo's one-of-a-kind personality consists of wit, charm and beauty inside and out which makes her stand out among crowds. Her bravery in promoting cultural diversity, inclusivity and positivity among women are some of the main reasons she's the ideal choice as ambassadress of Lifestrong Hairfix. 

For her, taking good care of one's hair is a self-care practice that should not be overlooked. Hairfix, LifeStrong Marketing Inc.'s brand, is a complete Do-It-Yourself hair solution with a wide range of products that address different hair needs.  

Its collection of products covers hair care, hair color aMateo's favorite among Hairfix Hair Colors is Permanent Silvery Ash, which reflects her personality and gives her the confidence she needs.

Four Filipina beauties also use Hairfix — Miss World Philippines 2021 Tracy Maureen Perez, who prefers the Professional Line Collagen + Peptide variant as it helps her hair maintain its thickness despite the heat and frequent styling; Miss Eco Teen Philippines 2023 Francine Reyes uses Professional Line Protein + Vitamin C variant on a daily basis as it straightens and rules out all the tangles in her hair; reigning Reina Hispanoamericana Filipinas 2023 Michelle Arceo and Miss Elite 2022 First Runner-Up Shanon Tampon use the vitamin-filled Multiplex Serum. 

 "I do believe my crowning glory gives me the confidence to conquer life," Mateo says.  

Follow HairfixPH on Instagram and Hairfix page on Facebook. Visit Hairfix.com.ph and Lifestrong.com.ph.