Singer-actor Ice Seguerra has begun to be known as a director of drag shows and has just become a co-owner of a bar in Quezon City known as Rampa Drag Club. 

Located at 40 Eugenio Lopez Jr. Drive near the ABS-CBN compound in Barangay South Triangle, QC (the street is named after the ABS-CBN founder himself), Rampa will have its soft opening tonight (17 January) and its grand opening on 17 February. 

Seguerra's conjugal partner, actor-Pinoy film development advocate Liza Diño, is also a co-owner. The main owners are actor-entrepreneur RS Francisco, Cecille Bravo of Intele Builders and Karma Lounge managing partner Loui Gene Cabel. 

The troika of drag queens known as the Divine Divas are also co-owners, according to Francisco at the recent media huddle for the bar's soft opening held at Karma Lounge, which is also near ABS-CBN. The drag queens are Precious Paula Nicole, Viñas De Luxe and Brigiding (their performers' names, of course, not their legal ones). Precious Paula Nicole was the winner of the first season of the reality TV show Drag Race Philippines in 2022. 

It was through that show that Seguerra first got involved in drag productions. He directed Drag Race Philippines' "Untucked" series and all the workroom scenes of the main show. 

In February 2023, Seguerra directed the first Divine Divas show outside a bar. The venue was the New Frontier Theater in Cubao, QC. Diño and Seguerra produced the show under their Fire & Ice Productions, which also produced nearly all the awards events of the Film and Development Council of the Philippines when Diño was its head under the Duterte administration.

In July 2023, Seguerra joined the cast of ABS-CBN's iFC series Drag You & Me, top-billed by Andrea Brillantes as a young woman who pretended to be a gay boy so she could join a drag pageant and possibly win the P500,000 cash prize for the emerging drag queen.