A world without waste through a fully circular economy
Under Coca-Cola Beverages Philippines Inc. and Shell Pilipinas Corporation’s eco-partnership, clear PET plastic bottles of any brand are efficiently collected for recycling and reuse
Daily TribuneUnder Coca-Cola Beverages Philippines Inc. and Shell Pilipinas Corporation’s eco-partnership, clear PET plastic bottles of any brand are efficiently collected for recycling and reuse
Emmanuel Julio dela Cruz, CCBPI national key accounts group manager; Marianne Gulfan, Shell HSSE manager; Michael Bayani, CCBPI national key accounts senior manager for home market; Rolyn Tomarong, Shell non-fuel retail manager; Rommin Diaz, external communications and sustainability senior manager; and Recca Menchavez, Shell head of category management. | PHOTOGRAPH COURTESY OF CCBPI
Coca-Cola Beverages, Philippines Inc. — the bottling arm of Coca-Cola in the Philippines — and Shell Pilipinas Corporation further strengthen the collective campaign for a "World Without Waste" by expanding the number of Shell Select stations as collection points in Manila and Davao.
Under CCBPI's "Tapon to Ipon: Basta Klaro, Panalo" program, clear PET plastic bottles of any brand can be efficiently collected for recycling at these designated collection locations. This partnership is in line with Coca-Cola's global commitment to collect and recycle the equivalent of every bottle and can that it sells by 2030. It also accords with Shell's aim to develop a more efficient waste management system, particularly for the disposal of clear PET bottles sold in Shell Select stores, which can be efficiently collected for recycling at these designated collection locations and given new lives within a circular economy.
"The expansion of this sustainability initiative with Shell is another milestone in our unified goal toward creating more accessible collection and recycling infrastructure in the country. Since we started launching our collection hubs in Shell Select outlets in 2021, we have been continuously working on fulfilling our shared responsibility toward a World Without Waste. We are truly grateful for Shell's invaluable support and we are excited to continue driving even greater impact together," said Michael Bayani, CCBPI national key accounts senior manager.
The "Tapon to Ipon" initiative has been partnering with key customers, traditional trade outlets and private and government stakeholders to create collection hubs for recyclable PET plastic bottles.
The Shell Select stores participating in the program are equipped with recycling bins and materials for information, education and communication, to raise awareness about the recyclability of clear PET bottles while encouraging the active participation of the community and Shell customers.
"We are really looking forward to scaling up a lot more of the Tapon to Ipon initiative across our network, to further our overall sustainability goals and strengthen our company's role in the shared responsibility to pursue a circular economy," said Rolynmae Tomarong, non-fuel retail manager of Shell Pilipinas Corporation. "We continue to grow Shell's convenience retail arm, and with this comes a greater responsibility to do good for the environment."
"Tapon to Ipon" serves a crucial role in the collection of clear PET plastic bottles for recycling at PETValue Philippines, a joint venture between Coca-Cola and Indorama Ventures, a leading sustainable chemical company. PETValue Philippines operates as the first bottle-to-bottle recycling facility in the Philippines, utilizing state-of-the-art technology to transform post-consumer bottles into new, usable products.
