Fashion startup big hit via socmed
The brand is committed to providing high-quality, locally-made clothing, targeting the younger demographic with stylish yet cost-effective fashion solutions
Daily TribuneThe brand is committed to providing high-quality, locally-made clothing, targeting the younger demographic with stylish yet cost-effective fashion solutions
Local startup Make "Philippine-Made" Great considers 2023 as a milestone after reaping sales and earning accolades from Tiktok Philippines for topping the Men's Fashion Chart from October to November last year.
"This milestone marks a groundbreaking moment for MPMG as it is not just a win for our brand but a bold statement about the rising influence and global potential of Philippine-made fashion," Kevin Co, CEO of MPMG, said.
"Our journey, from a local startup to a trendsetter in less than a year reflects our deep connection with the youth and our ability to turn minimalist designs into a fashion revolution. We're not just selling clothes; we're weaving the vibrant spirit and creativity of the Philippines into every fabric. This is more than fashion; it's a movement," he stressed.
Co said there was even a time last year when they reaped 10,000 orders in a single day.
Demonstrating rapid growth since its inception in February 2023, MPMG has notably gained traction in the Philippine fashion industry, particularly among young consumers.
Known for its minimalist designs and diverse range of choices, MPMG offers affordable, basic wear that allows for versatile styling.
He said the brand is committed to providing high-quality, locally made clothing, targeting the younger demographic with stylish yet cost-effective fashion solutions.
Co stressed that MPMG recognizes the fashion needs of young consumers, providing affordable yet stylish clothing options, emphasizing that fashion is a means for personal expression, moving away from the traditional focus on luxury brands and expensive clothing.
Tiktok as effective tool
A key strategy in MPMG's rise to success has been its effective use of social media, particularly TikTok, which is popular among younger audiences.
The brand's "Buy 1 Take 1" campaign significantly increased its visibility and contributed to its success, including achieving over 10,000 sales in one day.
MPMG's recent achievement of securing the number one spot on the TikTok Philippines Men's Fashion chart for the past two consecutive months serves as a testament to its product quality and the team's hard work.
Looking ahead, MPMG aims to expand its market reach, with plans to target Southeast Asia and the global market.
Further, Co said MPMG aims to continue its growth in the fashion sector and invites customers to support Philippine-made fashion, and this year, the brand is set to introduce more initiatives as it strives to redefine fashion norms, empower young consumers, and make an impact in the global fashion market.
