Coca-Cola Philippines accelerates efforts to achieve circular economy on plastic packaging, water security
(From left) Coca-Cola Beverages Philippines Inc. president and CEO Gareth McGeown, sustainability champion Andi Eigenmann, Coca-Cola Philippines president Tony del Rosario, Ms. Universe Philippines 2018 and environment advocate Catriona Gray, and Environment Undersecretary Juan Miguel Cuna at the launch of “May Ikabobote Pa” consumer engagement initiative
Coca-Cola Philippines concludes 2023 with significant progress in its commitment to environmental sustainability and enters 2024 with an increased resolve to accelerate its efforts. This year, the company continued to strengthen its initiatives to meet its World Without Waste targets and launched "May Ikabobote Pa", a brand-led initiative aiming to inspire behavior change among consumers regarding recycling. This includes expanding partnerships with organizations sharing a commitment to advancing a circular economy for plastic packaging.
The Coca-Cola Company also unveiled its 2030 Water Security Strategy, which aims to achieve 100% circular water use across 175 facilities globally. Additionally, the company plans to partner with like-minded organizations to enhance the health of 60 critical watersheds and return a cumulative total of 2 trillion liters of water to nature and communities between 2021 and 2030.
"We are grateful for all our projects this year, which demonstrate our dedication to conducting our business more sustainably and empowering the communities where we operate and serve," said Tony del Rosario, President of Coca-Cola Philippines. "We recognize our responsibility to continue making a positive impact in communities and the environment and acknowledge that we still have a long way to go and that we cannot do this alone. We encourage everyone to join us in these efforts."
Advancing a circular economy on plastic packaging
Coca-Cola Philippines took another significant step toward a circular economy for plastic packaging by introducing more bottles made from 100% recycled PET plastic (rPET), excluding caps and labels. In September this year, the company introduced rPET packaging for Coca-Cola Original in 190ml and 390ml and Wilkins Pure in 500ml, in addition to Sprite 500ml, which was introduced in 2019.
The announcement came on top of the launch of "May Ikabobote Pa," the company's new consumer engagement initiative aiming to inform and engage consumers about the actions they can take to recycle their empty plastic bottles.
