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Grab worked with airport authorities and the LTFRB in developing GrabAirport — an on-demand ride-hailing service supported by a dedicated Grab fleet for airport pickups and drop-offs. | Photograph courtesy of Grab
Grab is optimistic about the reliability of its mobility services as holiday demand emerges. This is consequent to Grab's proactive implementation of a range of mobility solutions aimed at optimizing fleet utilization, guaranteeing that every GrabCar on the road is maximized.
Historically, Grab consistently observes a notable increase in demand for its mobility services during the holiday season.
GrabCar demand is expected to increase by at least 20 percent in December 2023, with a spike of up to +45 percent in the 2nd and 3rd week. The spike in demand may serve as a challenge for supply allocation, which the superapp addresses through its vehicle maximization strategy.
"The experience of our passengers, consumers, and partners on Grab is our utmost priority," highlights Ronald Roda, COO of Grab Philippines.
He emphasizes that Grab leverages its data, platform, and technology to understand and foresee the challenges faced by stakeholders. This enables Grab to take proactive steps in developing solutions that directly address these concerns. As a dependable partner to every Filipino, Grab is determined to ensure a worry-free holiday season for all.
"Every Filipino should be able to partake in the long-lasting holiday festivities with the help and support of Grab's mobility services," adds Roda.
In pursuit of platform reliability, Grab has activated an array of mobility solutions that optimize the utilization of its current GrabCar fleet. This strategic approach enhances platform reliability, tackling the demand-supply imbalance.
Among these solutions is GrabShare. Relaunched in Q1 of 2023, this beloved carpooling service matches passengers headed in the same direction to share a singular vehicle.
If unmatched, the passenger is then instead allocated a GrabCar but with a discounted fare made possible by the GrabShare Match Guarantee offer. GrabShare is currently available in Metro Manila and Metro Cebu.
Passengers from the airport, particularly overseas Filipino workers coming home to celebrate the holidays in the Philippines, can also expect a reliable GrabCar booking experience via the GrabAirport feature.
In response to the shortage of safe, dependable, and transparent transportation in the airports, Grab worked with airport authorities and the LTFRB in developing GrabAirport — an on-demand ride-hailing service supported by a dedicated Grab fleet for airport pick-ups and drop-offs.
