The Global Tourism Business Association (GTBA), was officially launched recently with its new members and set of officers. The momentous event was well-attended by government VIP's and members of the diplomatic corps who all gave their support and recognition for the new tourism association. 

"The words of encouragement from our VIP guests were a great source of inspiration for our members that gave us a very positive outlook in dealing with the many opportunities and challenges in the travel industry," said Ms. Michelle Taylan, President and founder of GTBA.

Guest of honor for the event is no less than Secretary of Tourism Christina Frasco, who led the oath-taking and induction of the new board members.  She was assisted by Ms. Michelle Taylan.

During the event, Secretary of Tourism Christina Frasco was honored with a "World Tourism Icon of the Year Award" for her invaluable work and enormous contribution to the success and growth of Philippine Tourism industry. "She was honored because of her exceptional leadership skills in rallying the entire tourism sector towards achieving a common goal for a stronger tourism industry. The Tourism Secretary was also cited for her numerous projects in aggressively promoting the Philippine tourism both locally and internationally that has produced positive results," said Ms. Michelle Taylan explained.

Secretary Frasco also commended GTBA led by Ms. Micelle Taylan for taking the initiative in organizing the group.  "I'd like to thank GTBA for taking the lead in forming the group and starting projects that greatly benefit the tourism industry," Secretary Frasco said.

Other honorees during the event were Israel Ambassador H.E. Ilon Fluss, Malaysian Ambassador H.E. Dato Abdul Malik Melvin Castelino; and Thailand Ambassador H.E Tull Traisorat.  Each of them were awarded with the Ambassador of the Year Award for their diligent efforts in strengthening diplomatic ties between the countries that they represent and the Philippines.  They were also recognized for their programs that pave the way for a more active collaborations in the fields of business, tourism, cultural, and education.