Kids need a champ
The program plans to extend mobile handwashing stations, WASH caravans in schools and communities, and water filtering systems across the major island, starting with the province of Rizal.
Daily TribuneThe program plans to extend mobile handwashing stations, WASH caravans in schools and communities, and water filtering systems across the major island, starting with the province of Rizal.
On World Children's Day, Erceflora Kiddie reaffirms its commitment to championing every child's right to the highest attainable standard of health, including access to clean water and proper nutrition, through the Batang Matatag campaign in partnership with Save the Children.
"World Children's Day is an annual reminder that taking care of children's well-being is a shared responsibility among the academe, the public and private sectors, and the whole community. We must find a way to come together to raise happy, healthy children and protect their future," Rica Mae Mateo, from the makers of Erceflora Kiddie, shared.
Over the past year, the Batang Matatag initiative has successfully established three community kitchens and three water systems in the Bangsamoro Autonomous Region in Muslim Mindanao.
These efforts have touched the lives of hundreds of Filipino families across lligan City and Lanao del Sur.
The initiative is in line with the United Nations Convention on the Rights of the Child Article 24, which aims to ensure that children have access to the best possible healthcare, clean drinking water, healthy food, and a clean and safe environment to live in.
In 2022, the Batang Matatag campaign was launched to improve access to health, nutrition, sanitation, and education in conflict-affected areas of the country.
Driven by the mission to safeguard children's health, the movement aims to combat child mortality caused by diarrhea. This preventable condition often stems from unsafe water, inadequate sanitation, and poor hygiene.
In 2023, the Batang Matatag campaign invested P12 million to build Water, Sanitation, and Hygiene facilities and community kitchens, which would benefit the Toril, Sama Bajau, and Higaonon communities in BARMM.
Over 1,000 adolescents in the beneficiary communities received training programs on life and leadership skills, and more than 500 residents participated education programs to learn about critical techniques and methods to improve and maintain proper health and nutrition among children.