‘Hapag movement’ in Marikina

Through its #UniteForHapag campaign, Globe's Hapag Movement, recently brought together volunteers for a supplemental feeding program for vulnerable families in Marikina City, part of its commemoration of World Food Day.

Partnering with Scholars of Sustenance PH, Globe recently organized a volunteer activity in Barangay Concepcion Uno, Marikina City, where volunteers were able to prepare 300 meals, and later on distributed it in Barangay Tumana, Marikina City serving a total of 300 individuals. It was led by Globe employees, Team Globe of Good influencers, and media partners, who worked together to prepare and deliver hot meals to beneficiaries.

The beneficiaries include children from low-income and food-vulnerable families in a community that is prone to flooding.

"Through hands-on engagement, our volunteers actively participate in community initiatives, food drives, and educational programs that also tackle food waste. By fostering a spirit of volunteerism, we not only contribute to immediate relief efforts but also empower communities to address the root causes of hunger and food waste in a sustainable manner," said Yoly Crisanto, Globe Group's chief sustainability and corporate communications officer.

Kerwin King from Team Globe of Good, who joined the feeding program, emphasizes the role of influencers and content creators in advancing the cause.

The activity illustrates the impact of the Hapag Movement, a campaign launched in 2022 to address involuntary hunger in the Philippines, which worsened during and in the aftermath of the pandemic marked by accelerated inflation. Among its ecosystem of partners is SOS Philippines, an organization that aims to address food waste.

Data from the Food Consumption Survey by the Department of Science and Technology—Food and Nutrition Research Institute indicates that the Philippines sees a staggering 1,717 metric tons of food wastage each day.