The Philippines, known for its beautiful beaches and rich cultural heritage, has always been a sought-after destination for tourists worldwide. Among the numerous festivals that grace this archipelago, the Masskara Festival stands out as a unique and vibrant celebration that has been instrumental in shaping the country's tourism industry.

Celebrated in Bacolod City, Negros Occidental every October, the Masskara Festival has a fascinating history. It was born during adversity in the late 1970s when the province faced economic and political crises. The sugar industry, a significant source of income for Negros, was in decline due to falling sugar prices and the imposition of martial law by the government. Amid these hardships, the people of Bacolod created a festival to uplift their spirits and the community's morale.

The term "Masskara" is a portmanteau of two words: "mass" (meaning crowd) and "kara" (meaning face). The festival's name, therefore, reflects the collective effort of the community to put on a smiling face despite the challenges they were facing.