When leading property developer, SM Development Corporation, brought to the Philippines popular K-drama actor Lee Minho, their "Home of the Good Guys" slogan truly resonated with the Korean's image as the ideal "Good Guy" ambassador.

The international sensation attended the press conference held at the opulent Conrad Manila to announce the beginning of the major collaboration or fusion between real estate and entertainment.

Lee Minho expressed his intent to create a K-drama with a lasting influence. Upon arriving in the Philippines, he was embraced warmly by the locals. Additionally, he expressed a desire to visit Cebu for a relaxing staycation.

Step into Luxury

The people at SMDC have raised the stakes with their "Step into Luxury" campaign. By joining forces with Lee Minho, they aim to redefine the concept of opulent living. The partnership is set to create ripples of excitement among enthusiasts of both the actor's work and luxury real estate.

As the anticipation mounted, fans and industry insiders eagerly awaited the grand culmination of the partnership. Lee Minho graced the event titled "SMDC Celebrates SM 65th with Lee Minho."

Lee Minho has won the hearts of people all around the world with his leading roles in well-known K-dramas "Pachinko," "The King: Eternal Monarch," "The Legend of the Blue Sea," "The Heirs," "Boys Over Flowers," "City Hunter," and many more.