Giving back to mango farmers in Zambales

Kenny Rogers Roasters recently donated P300,000 to the Samahang Magmamanga ng Zambales to help uplift the farmers’ livelihood

SMZ farmers represented by Batungbacal Farms grass-cutter operator Abraham Esencio, farmhand Virginia Dalit, land preparation farmhand Ernesto Balanagon, honeydew farmhand Jojo Omoyon, excavator operator Eduardo Fontecha and farmhand Danive Borja. | PHOTOGRAPHS COURTESY OF KENNY ROGERS ROASTERS

Published on:

24 Sep 2023, 16:02

Following the success of the first Farmvocacy Program, Kenny Rogers Roasters continues its campaign to support and uplift the livelihood of local farmers with its recent donation of P300,000, this time to the Samahang Magmamanga ng Zambales, an organization of mango farmers in Zambales.

The Farmvocacy Program is an initiative of Kenny Rogers Roasters that provides support to local farmers with every purchase of a selected menu offering. Now on its second year, Kenny Rogers Roasters has chosen its Mango Habanero offering to help the local mango farmers in Zambales. Kenny Rogers donated P1 to the farmers with every purchase of the Mango Habanero Solo Plate.

Kenny Rogers Roasters' donation will help SMZ meet its goal of promoting and producing high-quality mangoes for export and local market distribution, as well as providing common label and packaging for its local mangoes.

Samahang Magmamanga ng Zambales recently received a P300,000 donation from Kenny Rogers Roasters' second Farmvocacy program. Attending the program were: TESDA Zambales Training Center administrator Dr. Eugene Peñaranda; SMZ board member Nomer Cruzado of Botolan, Zambales; treasurer Paul America of San Antonio, Zambales; board members Recto Manlicmot of San Felipe, Zambales and Marcos Dela Cruz of Castillejos, Zambales; president Enrico Batungbacal of Palauig, Zambales; member Cesar Costales of San Marcelino, Zambales; Zambales Provincial Agriculturist Crisostomo Rabaca; SMZ board member Norme Aroyo of San Marcelino, Zambales; vice president Evelyn Grace of Candelaria, Zambales; Department of Science and Technology-Zambales provincial director Bernardita Montivirgen; and Zambales Tourism Office head Maria Domitela Mora.

The donation will also help the federation manage the supply of its mangoes and improve mango production by sharing best practices among its members and affiliates.

The Farmvocacy Program of Kenny Rogers Roasters is a continuous effort to uplift local farmers by offering financial support to enhance their businesses and improve their families' well-being. This campaign also strengthens the brand's goal of offering delicious and healthy meals while recognizing the importance of farmers in the food industry.

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