Cebu Pacific joins 2023 International Coastal Cleanup drive

Cebu Pacific, the Philippines' leading airline, reaffirmed its commitment to environmental conservation by joining the 37th International Coastal Cleanup on 16 September.

The ICC, organized by the nonprofit organization Ocean Conservancy, is the world's largest volunteer effort for ocean's health.

This year, the Department of Environment and Natural Resources said 35,000 Filipinos came together to clean up coastal areas across the country.

Cebu Pacific contributed to this effort by mobilizing a team of volunteers who worked with government agencies, private sector entities, academe and civil society groups to collect and document waste at the Manila Baywalk Dolomite Beach.

"At Cebu Pacific, we go the extra mile — not just in the services we provide, but also in the initiatives we support. Our participation in the International Coastal Cleanup shows our enduring commitment to foster a culture of volunteerism among our employees and support larger efforts toward a cleaner and healthier environment," said Felix Lopez, Cebu Pacific's chief human resources officer.

CEB's participation in this year's ICC aligns with its broader corporate social responsibility pillars, which emphasizes environmental stewardship. By taking an active role in events like the ICC, CEB upholds its commitment to promote sustainable tourism and support nation-building efforts for every Juan.