Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, once again achieved great results in the annual 9.9 Super Shopping Day.

With Shopee Live, an interactive live-streaming feature in Shopee, Filipino sellers created entertaining shopping experiences for consumers and grew their online business.

Together with brands and sellers, Shopee set a record-breaking 41 times uplift in new buyers on Shopee Live this 9.9, compared to an average day.

With its exclusive promotions, gamification features, and seamless e-commerce integration, sellers have more opportunities to engage their customers through rewarding livestream shopping experiences.

Vincent Lee, head of Shopee Philippines: "Shopee is dedicated to providing our users with the best online shopping experience. This 9.9, we are glad to bring users even more value through Shopee Live, by helping brands and sellers reach out to and deliver the best deals to shoppers effectively. Shopee will continue to deliver more exciting campaigns as we gear up toward the upcoming year-end shopping season."

A new milestone was achieved during the 9.9 Super Shopping Day, where viewers from all across the nation spent more than 2.7 million hours on Shopee Live over the 9.9 period.