Daily Tribune‘In joining the Malaysia International Halal Showcase, the Philippines and other participating countries will gain interactions with exporters through business-to-business meetings and by showcasing high-value halal-certified food and non-food products.’
With the aim to expand the reach of Philippine halal exporters to Malaysia and other countries, the Philippines will rejoin the Malaysia International Halal Showcase or MIHAS, the halal industry's primary business platform on 12 to15 September in Kuala Lumpur, Malaysia.
In joining MIHAS, the Philippines and other participating countries will gain interactions with exporters through business-to-business meetings and by showcasing high-value halal-certified food and non-food products.
The participation is spearheaded by the Department of Trade and Industry through its Export Marketing Bureau and the Philippine Trade and Investment Center in Kuala Lumpur.
"This mission is an important step towards increasing the global mindshare of halal Philippine products through trade promotion, consistent with the Philippine Export Development Plan 2023-2028 and the Philippine halal Export Development and Promotion Program," said DTI-EMB Director Bianca Sykimte.
Excellent opportunity
PTIC Kuala Lumpur Commercial Counsellor Norjamin delos Reyes expressed her optimism about the Philippines' participation in MIHAS 2023, stating, "This is an excellent opportunity for Philippine businesses to showcase their high-quality, halal-certified products to a global audience. We believe that MIHAS will provide a platform for Philippine exporters to strengthen their presence in the halal market and forge lasting business partnerships.
After missing MIHAS for three years due to the pandemic, the Philippines is back with 16 exporters participating in the Philippine Pavilion, these are Pasciolco Agri-Ventures, Cocoplus Aquarian Development Corporation, Tongsan Industrial Development Corporation, Fruits of Life Inc., Fenor Foods International Corporation, Chemrez Technologies Inc., AMFirst Corporation, Wellnesscare International Corporation, Lorenzana Food Corporation, Castillejos Fruit Jams Products Fruit Preserving, Sabroso Chocolate Manufacturing, Blue Macay Food Manufacturing Corporation, Dermaline Inc., Cosmetique Asia Corporation, C and H Cosmetics Industry and Greenstone Pharmaceutical Inc.
MIHAS is an annual event hosted by the Malaysia Ministry of Investment, Trade and Industry, organized by the Malaysia External Trade Development Corporation in association with the Department of Islamic Development and the Halal Development Corporation Barhad.
