Department of Social Welfare and Development Secretary Rex Gatchalian on Saturday assured micro rice retailers at the Commonwealth Market in Quezon City that the Marcos administration will continue helping them not only financially but also in monitoring their well-being.

Gatchalian, along with Department of Agriculture (DA) Senior Undersecretary Domingo Panganiban and Department of Trade and Industry (DTI) Director Fhillip Sawali, led the kick-off of the simultaneous cash assistance payout for micro rice retailers in Quezon City and the cities of San Juan and Caloocan.

Gatchalian said qualified micro rice retailers who were not able to avail of the Sustainable Livelihood Program (SLP) cash assistance in the Saturday rollout are assured of receiving their cash assistance as the DSWD will continue the payouts in the following days.

In his message to the beneficiaries of the DSWD's SLP Cash Assistance for Micro Rice Retailers, Gatchalian emphasized the directive of President Ferdinand Marcos Jr. to immediately assist the micro rice retailers who were affected by the price cap as mandated by Executive Order No. 39.

"The President wants to convey his message that he understands what you are going through. I was talking to him yesterday and he knows that this is not easy for our micro rice retailers. That is why he immediately instructed us to provide this kind of financial assistance or livelihood grants to assist you," Gatchalian said.

A total of 589 micro rice retailers affected by the imposition of price controls were each given cash aid amounting to P15,000 in the three public markets where the simultaneous payout was held.

For Commonwealth Market, SLP-cash aid payouts were given to 405 micro retailers; 136 retailers at the Maypajo Market in Caloocan City, and 48 beneficiaries at the Agora Market in San Juan City.

According to the DTI, the P15,000 cash assistance has been calculated as the maximum amount allowed to compensate rice retailers classified as a micro-enterprise (based on Republic Act No. 9501 or Magna Carta for MSMEs) for losses incurred for at least seven days from the effectivity of EO 39.

"On behalf of President Bongbong Marcos, we thank our small rice retailers like you who followed immediately and helped to be part of the solution… When we work together, we know that nothing is impossible," the DSWD chief said.