New experience booking platform iWanna soft-launched just recently, making it one of the newest and most unique gifts you can give your loved ones this holiday season.

The platform hosts experiences specifically for individuals to improve their skills, try out new hobbies, explore potential side hustles, and experience other careers.

Currently, iWanna offers day-long experiences where experience-takers will be able to shadow and learn from professionals in many different industries for a day.

Its experience-givers distill what they've learned throughout the years, and even decades, to give its experience-takers the best learning and most empowering experiences that they can learn from and lean on as they go on their own journeys.

"It took me years to figure things out, to get to where I am today. Getting here was a rocky path but it was worth it because there were a lot of lessons learned that I would've never received if I didn't go through what I did," said Bettina Bernabe, managing director of B-Line IMC Inc. and iWanna experience giver.

"iWanna is here to help people who are going through what I went through, what my friends and peers went through, but fast-tracking the process and their progress, their journeys, with the guidance of someone who's possibly walked that path before," Bernabe added.

iWanna's experiences help anyone looking for the next steps in their careers, an opportunity to pursue their passion, ideas for potential side hustles, and quality mentorship to help them upskill.

This has been a critical unsolved pain point for many new graduates, early to mid-career professionals, and individuals aiming to start doing something new in life.

During the early stages of designing and building iWanna, the team interviewed millennials and Gen Zs and discovered that they were having trouble finding ways to help them advance in their careers, find and jumpstart a side hustle and upskill and get experience.

These two groups also said that they didn't know where to get quality mentorship from established professionals who have gotten through the exact same problems they are going through today.
And on-the-ground data backs this up.

A 2019 JobStreet survey showed that up to 71 percent of Filipino millennials and Gen Zs focus on an employer's promotion opportunities, self-development programs, and skills development programs when looking for a new job. 63 percent of millennials and 65 percent of Gen Zs also found mentoring programs significant.

Furthermore, a separate study conducted by Deloitte revealed that on top of their primary job, 63 percent of Filipino Gen Zs and 61 percent of millennials have an additional part-time or full-time job.

By offering these day-long experiences, iWanna helps young professionals and anyone looking for a change in life chase their dream careers, get mentorship to help them advance in their careers, and explore potential side hustles.

Each experience comes with A-plus mentorship with its network of career professionals and industry leaders.

iWanna has partnered with startup founders, chefs, fitness coaches, baristas, hosts, music producers, content creators, and financial advisors to take individuals on experiences that will give participants insight into their careers.

iWanna's experience-givers include boutique integrated marketing communications firm B-Line IMC Inc. Managing Partner Bettina Bernabe, J.Cuppacakes owner and founder Chef Julianne Bernardo, POUND and Werq coach Madie Pfiffner-Dinglasan, founder of farm to kitchen platform Zagana Inc. Joshua Aragon, Host, TV Presenter and Journalist Lia Cruz, and Cherries to Cup Coffee Solutions Inc. owner Coffee Specialist Mark Neil Madrelejos.